The Benefits of Collaboration and Co-Creation
For what seems as old as time itself, we have always been strict on what is considered a creator and what is considered a creation. Like a wordsmith creates a work of art using language, the reader is the customer who consumes these works. Likewise, the role of a consultant mirrors that of the content creator. It is likely that a client may even have a problem to fix, and will work with a consultant to fix the issue.
However, what for instance, if there was a more effective solution? Today, we can easily see that those stark lines that once divided the developer from the consumer have effectively faded away. By inviting the client into the decision-making process, they have a stake, in the end result themselves.
When we can claim a stake in a project or a product, we want to deliver the best product possible. Including clients in the decision-making process gives the client the opportunity to believe they own the product as well.
In the sharing of ideas, the client and the creator become co-creators each with unique expertise that they bring to the conversation. By working together, we can find answers– even ones that we never could pondering on the problem ourselves. What’s more is that these differences in thoughts and opinions create stronger solutions.
In today’s day and age, we currently are in a world where we all have a stake in the events surrounding our lives. This can even be seen in education, where students have more of an active role in education, unlike previous generations.
One question we must consider: How can we get both clients and creators to collaborate? When inviting a client into the collaborative space, you should ensure that you remain the one with the expertise, but including the client in the development process. it is important to include the client, as doing so will garner their support and allow them to see the project as their own.
Please keep in mind, however, collaboration is not useful for every project. In fact, there will be times that you will have to move forward as the expert. For example, as a plumber it is difficult to create an environment where both the client and the expert can collaborate– especially if it is a field that many people are not concerned with. That being said, there are still many opportunities where the creator and the owner can work together to create the best possible outcome.